Smoke and Mirrors

How do these companies promising beauty galore get away with it?  I'm not a camera genius but come on people.  Get real.  Can you not see the ever so slight camera angle change?  Move in a little, back off some with the camera.  And of course, the lighting.  The darker the image, the uglier the face (and neck) appear.  Increasing the lighting in itself removes many 'wrinkles'.  The  best perhaps is the pulling in of the chin.  That really gives one a 'turkey neck'.  Alternately, gently jutting the chin out, raising the head slightly, with  more lighting cures many visible ills.  Ah perfect.  Now go buy that 'wonderful', probably expensive product...................................marge