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Thursday, May 15, 2014

The art and science of advertising.

Watching every bit of a commercial will give you a wealth of information,  whether you need or want it.  Colors, clothing, speech and anything else you might pick up on, matter.  More expensive car?  Then look for high end clothes on the models and for women, those fantastic high heel shoes.  Sporty but still expensive?  Check out the casual, well dressed macho men.  Sometimes a touch of gray hair doesn't hurt either.  Now there appears to be a brand new approach to car selling and car safety.  (I don't wish to belittle the 'safety' factor).  The healthy, perfect aged pregnant car salesperson.  Those sneaky little media people.  Can't fool us.  We see what you're up to.  I have an idea.  Instead of pushing what the CEO's (other than safety) want, why not just ask the consumer?  I love it when a car salesman/woman says "and this color is extremely popular"  Really?  Nobody asked my opinion.  What makes it so popular?  Not I!  Not one person asked me for my favorite car color.  Did they ask you?  I thought not.  A new thought.  Not related to selling at all.  'Ombudsman'.  A horrible word, regardless of its meaning.  Try saying it fast three times in a row. Let's  take the creator of that word and duly punish him/her.  You decide.  I have too many mean ways right now.........................marge

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